I created my work as a response to the issues I saw within fast fashion. After research into circular fashion, I wanted to think of ways to persuade people to buy a product which is more sustainable and to encourage them to buy fewer garments, which leads to lower consumption and waste, but is still in keeping with current fashion desires.
Those who engage in fast fashion typically buy many different styles and colours or garments, often wearing each garment just a few times before discarding them. Leading to around 85% of textile waste ending in up in landfill- which is wasteful and unsustainable!
The garment I developed targets these issues as the concept of the garment aims to challenge consumerism in order to slow down fast fashion. The piece is modular and transformable, giving it the ability to be changed. This one garment can be worn in up to 32 different combinations, as each section is reversible and removable. This concept shows that one garment can be altered into many depending on consumer preference. This solves the highlighted issues as the garment can be altered so that the wearer does not get bored of it, it can be worn on many occasions as well as being able to be changed for hot or cold weather, and if part of the garment breaks or gets damaged, only that section needs to be replaced, rather than the garment as a whole.
The other benefits of this garment are environmental and economic, namely that when it comes to being washed, the modular design means that only the sections of the garment that need washing can be separated from the whole and washed. This reduces the amount of energy used as the garment needs fewer washes, which is also cheaper for consumers. I wanted to create something that could be easily replicated, and where there could be a future business possibility based on this concept. The idea is that if everyone owned modular clothing, owners could swap sections of their garment in exchange for a different shaped piece or colour. Similarly, if part of the garment is damaged, they can replace just that part of the garment and not the whole thing, leading to a lower amount of textiles waste in landfill. The garment isn’t completely thrown away but can be recycled and bought by someone. If the principles I adopted when creating my garment could be replicated within the fashion industry, then this would take fashion a step closer to becoming more sustainable.
Those who engage in fast fashion typically buy many different styles and colours or garments, often wearing each garment just a few times before discarding them. Leading to around 85% of textile waste ending in up in landfill- which is wasteful and unsustainable!
The garment I developed targets these issues as the concept of the garment aims to challenge consumerism in order to slow down fast fashion. The piece is modular and transformable, giving it the ability to be changed. This one garment can be worn in up to 32 different combinations, as each section is reversible and removable. This concept shows that one garment can be altered into many depending on consumer preference. This solves the highlighted issues as the garment can be altered so that the wearer does not get bored of it, it can be worn on many occasions as well as being able to be changed for hot or cold weather, and if part of the garment breaks or gets damaged, only that section needs to be replaced, rather than the garment as a whole.
The other benefits of this garment are environmental and economic, namely that when it comes to being washed, the modular design means that only the sections of the garment that need washing can be separated from the whole and washed. This reduces the amount of energy used as the garment needs fewer washes, which is also cheaper for consumers. I wanted to create something that could be easily replicated, and where there could be a future business possibility based on this concept. The idea is that if everyone owned modular clothing, owners could swap sections of their garment in exchange for a different shaped piece or colour. Similarly, if part of the garment is damaged, they can replace just that part of the garment and not the whole thing, leading to a lower amount of textiles waste in landfill. The garment isn’t completely thrown away but can be recycled and bought by someone. If the principles I adopted when creating my garment could be replicated within the fashion industry, then this would take fashion a step closer to becoming more sustainable.